Built-In AI vs General-Purpose AI: When Should SMEs Level Up to Custom AI Solutions?
IntroductionArtificial Intelligence is no longer the preserve of tech giants. From Shopify’s AI-powered product recommendations to Microsoft Copilot in Office 365, AI is now baked into the software most SMEs already use. At the same time, general-purpose AIs like ChatGPT, Claude, and Gemini offer powerful capabilities directly through web interfaces and APIs. But here’s the […]