The Fickle Nature of AI Choice: Why SME Leaders Must Design for Switchability, Not Loyalty
In early 2026, a visible and rapid migration occurred across professional communities from OpenAI’s ChatGPT to Anthropic’s Claude. The shift was not gradual procurement drift. It was immediate behavioural change driven by perceived performance differentials, feature releases, and reasoning improvements. This was not a reputational collapse. It was a capability inflection. For SME directors and […]
Building an Ideation-to-Demand Pipeline: How Enterprises Surface Real AI Value, Prevent Shadow AI, and Balance Vendor Influence
AI succeeds in an organisation only when deployment aligns with how people actually work. The highest-value opportunities do not emerge from vendor roadmaps, technology demonstrations, or leadership assumptions shaped by the latest platform capability. They emerge from workflow friction: the repetitive, time-consuming, error-prone steps that users experience daily but rarely escalate formally. Establishing a structured […]