The Fickle Nature of AI Choice: Why SME Leaders Must Design for Switchability, Not Loyalty
In early 2026, a visible and rapid migration occurred across professional communities from OpenAI’s ChatGPT to Anthropic’s Claude. The shift was not gradual procurement drift. It was immediate behavioural change driven by perceived performance differentials, feature releases, and reasoning improvements. This was not a reputational collapse. It was a capability inflection. For SME directors and […]
The AI Job Shock: What SME Leaders Need to Know About the Next Five Years
AI isn’t just a trend—it’s a transformation. But for small and medium-sized businesses (SMEs), this transformation comes with both tremendous opportunity and serious disruption. According to Anthropic CEO Dario Amodei, we’re on the cusp of a seismic shift. In a recent statement to Axios, Amodei predicted that AI could eliminate up to 50% of all entry-level white-collar […]