The Fickle Nature of AI Choice: Why SME Leaders Must Design for Switchability, Not Loyalty
In early 2026, a visible and rapid migration occurred across professional communities from OpenAI’s ChatGPT to Anthropic’s Claude. The shift was not gradual procurement drift. It was immediate behavioural change driven by perceived performance differentials, feature releases, and reasoning improvements. This was not a reputational collapse. It was a capability inflection. For SME directors and […]