The Fickle Nature of AI Choice: Why SME Leaders Must Design for Switchability, Not Loyalty
In early 2026, a visible and rapid migration occurred across professional communities from OpenAI’s ChatGPT to Anthropic’s Claude. The shift was not gradual procurement drift. It was immediate behavioural change driven by perceived performance differentials, feature releases, and reasoning improvements. This was not a reputational collapse. It was a capability inflection. For SME directors and […]
Anthropomorphising Artificial Intelligence: Why Human Metaphors Distort Enterprise Decision-Making
Enterprise leaders increasingly rely on artificial intelligence to automate complex processes, analyse high-volume data, and support decision-making. Yet the language used to describe AI systems remains deeply human. We speak of models that hallucinate, agents that decide, systems that understand, and tools that learn. These metaphors create the illusion of human-like cognition where none exists. For CIOs, CISOs, and […]