Building an Ideation-to-Demand Pipeline: How Enterprises Surface Real AI Value, Prevent Shadow AI, and Balance Vendor Influence
AI succeeds in an organisation only when deployment aligns with how people actually work. The highest-value opportunities do not emerge from vendor roadmaps, technology demonstrations, or leadership assumptions shaped by the latest platform capability. They emerge from workflow friction: the repetitive, time-consuming, error-prone steps that users experience daily but rarely escalate formally. Establishing a structured […]